Serious athletes perpetually hunt for an edge in functional performance.
They want to get stronger, move faster, and hone their skills. They don’t train because they feel like they’re supposed to – they train because they have to.
Athletes aren’t about counting steps, calories, or any other data that’s extraneous to their quest. Likewise, they’re skeptical of tools – equipment, apps, nutritional aids – with “gee-whiz” features, or that promise too much. Instead, they prefer tools that are simple and direct, and get the job done.
As a rowing Olympian and CrossFit coach, I’ve long wanted an easy-to-use watch that times and counts intervals and tracks rounds, but I could never find anything that matched my needs. Interval training and workouts with multiple rounds of different movements are such fundamental components of any good regimen – and tracking intervals or rounds while under physical duress can be so confusing and annoying – that I was struck by the fact that there was no tool to help with these basic tasks.
So I founded Peterson Watch Co. to develop the Okobo (aw-kubbo) – a utilitarian and classic watch that times and counts intervals and tracks rounds with the laser-like focus of the athletes for whom it’s designed, and does so without getting in the way.
