http://petersonwatchco.com/blog daily 0.75 2020-11-24 https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1489687953430-OG98M2Z2GQRUIIGHYPZP/IMG_3922.jpg Blog http://petersonwatchco.com/blog/2020/11/23/switches-a-button-pusher-and-a-light monthly 0.5 2020-11-24 https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1606191159049-KLNW9ID14ZNECBB121BG/IMG_3951.jpg Blog - Switches, a Button Pusher, and a Light The switch. https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1606191036109-TXZ3AWRPZH8XFH0DUCFE/IMG_3958.jpg Blog - Switches, a Button Pusher, and a Light Mockup to test placement of the switches. https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1606191081976-28O61J5K9XDV5T3A1LZL/IMG_3952.jpg Blog - Switches, a Button Pusher, and a Light A few switches on the dummy board. https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1606192064500-XV5TJDAOOVUH0OVPIAWB/IMG_3959.jpg Blog - Switches, a Button Pusher, and a Light The light draws very little power and diffuses the LEDs evenly. https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1606192209016-KFKB2Z8KSOP1JZ4XP4R4/IMG_3960.jpg Blog - Switches, a Button Pusher, and a Light Jon is here holding the light behind the display. http://petersonwatchco.com/blog/2020/9/29/peterson-watch-co-hires-new-mechanical-engineer monthly 0.5 2020-09-30 https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1601401812691-7PNSBK3S2800Z0VDCC4H/Jons-headshot-2019-3000x3000.jpg Blog - Peterson Watch Co. Hires New Mechanical Engineer Jon forgot his razor when he embarked on his 10-month trip in a van. http://petersonwatchco.com/blog/2020/2/4/the-world-of-hardware monthly 0.5 2020-02-04 https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1580842861653-893BCOF2UQ9C0DCDV2CE/Williamsburg+Startbucks.jpg Blog - The World of Hardware https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1580843052197-RJFLQ2BDBQ6RNNZX5FNH/Screen+Shot+2020-02-03+at+10.40.27.png Blog - The World of Hardware We track issues using a button behaviors checklist for each state in each module. http://petersonwatchco.com/blog/2019/8/28/great-long-lasting-products-vs monthly 0.5 2019-09-18 https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1567013927643-1ML0Y202N4L3D5R5YEJ4/00STRATEGIES-01-jumbo.jpg Blog - In Praise of Watches that Get the Job Done The New York Times http://petersonwatchco.com/blog/2019/7/16/chermayeff-signs-on monthly 0.5 2019-07-16 https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1563294984205-9D69KLKOFUTFWXP05UBL/chermayeff.png Blog - Chermayeff Signs On As you can see, Nick Chermayeff is very happy to be a PWC investor. You, too, can be this happy. http://petersonwatchco.com/blog/2019/4/30/new-investor monthly 0.5 2019-04-30 https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1556639307097-0EJGG1H2F8BVYAR09YTS/robunderwood.jpg Blog - New Investor! http://petersonwatchco.com/blog/2018/10/11/progress-update-embedding-the-software monthly 0.5 2018-10-11 https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1539284343615-IAKU7HB441RVDZ8IIEBC/Front.jpg Blog - Progress Update: Embedding the Software Front (above) and back (below) of Mat’s 3D printout of the housing of one the first prototypes, with the hardware in it. He only had clear material on hand, so this has an 80s look to it. https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1539284367380-LF8CKXDN8D213FUUK048/Back.jpg Blog - Progress Update: Embedding the Software https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1539284395256-JEBE248S9CH07M66CORW/Screen+Shot+2018-09-05+at+10.33.14.png Blog - Progress Update: Embedding the Software Don holds up a PCB (printed circuit board) for Kentaro and me to see during a recent weekly video conference call to discuss the project. https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1539284446019-PJ3847SUQGL0YS74W4CY/Display+with+Logo.jpg Blog - Progress Update: Embedding the Software The display with our logo. This is a crucial early step in bringing everything together on the device. http://petersonwatchco.com/blog/2018/5/18/chop-the-wood-and-carry-the-water monthly 0.5 2018-06-13 http://petersonwatchco.com/blog/2018/5/10/buttons-and-legalese monthly 0.5 2018-05-10 https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1525974879030-KWRJJMB1JSB167Y81RKJ/Assembly_Buttons.jpg Blog - Buttons and Legalese Detail from Mat's latest drawing set showing the assembly and the old button design. http://petersonwatchco.com/blog/2018/5/2/almostthere monthly 0.5 2018-05-07 https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1525291683034-J7VYVURIXGPL75E0O7MR/IMG_2147.jpg Blog - Almost...There... Mat, the mechanical engineer, walks the rest of the team through the rough-n-ready prototypes that he's been working on. https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1525292233883-CSGP6BQWHDVHKENH6KHQ/IMG_2154.jpg Blog - Almost...There... Jenna, the industrial designer, pointing out the back plate, which had to be expanded out to fit the internals. Her mockups are on the table. https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1525292405787-PPBZNCJIKUOK07W53HPV/IMG_2160.jpg Blog - Almost...There... "That car in the distance fits between my thumb and finger. I'm CRUSHING it. I'm CRUSHING it!" Jenna and Don, the electrical engineer, look on in amazement. http://petersonwatchco.com/blog/2018/2/14/what-could-go-wrong monthly 0.5 2018-02-14 https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1518648002861-VIVXY1N8OST7XRCNEXAK/Strava+Map.jpeg Blog - What Could Possibly Go Wrong? Photo from Strava published by the Guardian. It shows Camp Lemonnier in Djibouti on the top right. On the bottom left is a suspected CIA base. http://petersonwatchco.com/blog/2018/1/12/the-teacups-shook-in-their-hands monthly 0.5 2018-01-12 https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1515791412382-N0YH4XV4YXI9266GXDXA/Frog+and+Toad.jpg Blog - The Teacups Shook in Their Hands. They were scared. Their teacups shook in their hands. http://petersonwatchco.com/blog/2017/12/20/friends-and-family-round monthly 0.5 2017-12-20 http://petersonwatchco.com/blog/2017/12/7/the-first-prototypes-are-almost-done monthly 0.5 2017-12-07 https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1512675961313-MLYNI48WSWCZUUQ3YE6A/Mockup.jpg Blog - The First Prototypes Are Almost Done! Jenna's mockup of her design. https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1512676007786-89YQXGDRPZ1C1NSNMJ6M/IMG_9922.JPG Blog - The First Prototypes Are Almost Done! The two PCBs (printed circuit boards) that will go into our first prototypes. https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1512676034762-GA1FUM4LA3LU5BRMN85G/Okobo+Photo.jpg Blog - The First Prototypes Are Almost Done! From left to right: Esther (my grandmother) and her sister, Mimi, and brother, Mark. That’s Bud’s scrawl on the matte. http://petersonwatchco.com/blog/2017/9/13824mqvyjo71zofjq3pzuhoqri7w2y3 monthly 0.5 2017-09-13 http://petersonwatchco.com/blog/2017/4/26/the-3d-printed-mockups-are-here monthly 0.5 2017-09-13 https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1493238149266-0YSMY5Y5VN8DRK7EDL04/image-asset.jpeg Blog - The 3D-Printed Mockups Are Here! https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1493238204248-OH56O4902MGD7V2DKDO5/image-asset.jpeg Blog - The 3D-Printed Mockups Are Here! https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1493238248874-ZT12G79VXIQ63Z0J2G2K/image-asset.jpeg Blog - The 3D-Printed Mockups Are Here! http://petersonwatchco.com/blog/tag/robunderwood monthly 0.5 http://petersonwatchco.com/blog/tag/investor monthly 0.5 http://petersonwatchco.com/blog/tag/cashflow monthly 0.5 http://petersonwatchco.com/blog/tag/petersonwatchco monthly 0.5 http://petersonwatchco.com/blog/tag/updates monthly 0.5 http://petersonwatchco.com/blog/tag/investors monthly 0.5 http://petersonwatchco.com/blog/tag/okobo monthly 0.5 http://petersonwatchco.com/home-1 daily 1.0 2018-05-07 https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1525459514486-2UVT8PYN7ZFXGIY3I42M/StadiumRun_Cropped_Duotone.jpg Home http://petersonwatchco.com/team daily 0.75 2017-05-24 https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1496246758073-6RNIQ8EF98V28ILPUYI1/Nick.jpg Team Nick Peterson, Founder Previously an urban planner specializing in community-centered public-space planning and design, Nick left his day job in 2015 to start Peterson Watch Co. He competed on the United States Olympic rowing team in 2000 and is a CrossFit coach and capoeirista. https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1495144005619-ADXWWQ0N8PX5IRYD3JEW/Don.jpg Team Don Bosley, Electrical Engineer Don develops hardware and software design for Audio and Embedded Systems including DSP, Bluetooth, and various interactive systems. Clients past and present include Harman International, and NYC-based start-ups Normal Ears, FlextraPower, and Mass Moment. Don holds a Master of Music in Music Technology from New York University and a Bachelor of Music in Composition from Cleveland State University, and served in the Marine Corps in 2001–2007. https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1495143901647-TOV3G4B0WWJ37YY8ARH9/Jenna.jpg Team Jenna Edgemon, Industrial Designer Jenna is a Brooklyn-based designer and maker. She specializes in industrial design, product rendering, and strategic product positioning and branding. Her philosophy merges aesthetic sensibility with a keen understanding of manufacturing techniques and technical ability. https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1496246352632-WOCOJ9GOKLDUIV3EZ898/Kentaro.jpg Team Kentaro Okuda, UX Programming Kentaro is a freelance consultant/developer with 10 years' experience in embedded-system and app development for new-media artists and small businesses. He earned his Master of Professional Studies from New York University’s Interactive Telecommunications Program, with a concentration in human-computer interaction. In his spare time, Kentaro is an avid reader, and enjoys placing literary passages on a map. His literary map project can be found at http://literarymap.nyc. https://images.squarespace-cdn.com/content/v1/564dff93e4b09c20fffd872c/1496246298704-L8BJ4XKME0NNEKUHKV3G/Mat.jpg Team Mat Siler, Mechanical Engineer Born in Charlotte, NC, Mat moved to NYC in 2005 after getting his degree in Mechanical Engineering from North Carolina State University. Mat has worked on projects ranging from high-end architectural hardware to retail displays for sneakers, headphones, and big-screen TVs. He lives with his cat, Harley, in Brooklyn, and plays basketball in his free time http://petersonwatchco.com/about-fulton daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/54061d7fe4b0ee7f1c8414eb/1411065567132-VGD301DKL385J7V5LTN0/empty.jpg About https://images.squarespace-cdn.com/content/v1/54061d7fe4b0ee7f1c8414eb/1411065567343-COSBYXA76IJZLF6IKXDT/front_large_basket.jpg About https://images.squarespace-cdn.com/content/v1/54061d7fe4b0ee7f1c8414eb/1411065566820-I90K019WV680JJMUBFYO/baby.jpg About https://images.squarespace-cdn.com/content/v1/54061d7fe4b0ee7f1c8414eb/1411065567100-8D2EGEUB65I36HIANNSH/both_baskets.jpg About https://images.squarespace-cdn.com/content/v1/54061d7fe4b0ee7f1c8414eb/1411065566959-GASF7FKFITM7VRRH6N66/bags.jpg About https://images.squarespace-cdn.com/content/v1/54061d7fe4b0ee7f1c8414eb/1411065566961-93I9WH8DAFU3AVXKGYAQ/back_small_basket.jpg About http://petersonwatchco.com/technology daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/54061d7fe4b0ee7f1c8414eb/1411155306898-CCBSOSWB1NIMTM45BEMI/detail3.jpg Technology http://petersonwatchco.com/typography-fulton daily 0.75 2025-05-08 http://petersonwatchco.com/buy-now-fulton daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/54061d7fe4b0ee7f1c8414eb/1411417079307-T4U5J9NT7HMYC8H0TJL8/image-asset.jpeg Buy http://petersonwatchco.com/team-fulton daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/54061d7fe4b0ee7f1c8414eb/1412438209309-8KBJ5PFPK67AFKNLMQNT/3-1.jpg Team https://images.squarespace-cdn.com/content/v1/54061d7fe4b0ee7f1c8414eb/1412436651424-NYKNZQSHXKCOCC6JL9GR/profile_0004_Layer+1-5.jpg Team https://images.squarespace-cdn.com/content/v1/54061d7fe4b0ee7f1c8414eb/1412436651496-0A64B7COP5N2JALTIVOT/profile_0005_Layer+1-6.jpg Team https://images.squarespace-cdn.com/content/v1/54061d7fe4b0ee7f1c8414eb/1412436651606-SN9UDD9D06IPFOUQUR0P/profile_0001_Layer+1-2.jpg Team https://images.squarespace-cdn.com/content/v1/54061d7fe4b0ee7f1c8414eb/1412436651678-GTJE3EW1NZD5JCQU30OV/profile_0002_Layer+1-3.jpg Team https://images.squarespace-cdn.com/content/v1/54061d7fe4b0ee7f1c8414eb/1412436651766-WIMRSQ66E3EQTCYUV2AZ/profile_0003_Layer+1-4.jpg Team https://images.squarespace-cdn.com/content/v1/54061d7fe4b0ee7f1c8414eb/1412436652039-2VPCJHFDW11RCZI1LAU7/profile_0000_Layer+1-1.jpg Team